Super Bowl (Credit: WP-NFCC#4)
Faith Driven Consumer, a company which rates how compatible and welcoming businesses are toward faith communities, has released their first ratings for this year’s Super Bowl advertisers.
The rating considers factors like Public Commitment to Faith Driven Consumers, Faith-Compatible Corporate Actions, Equal Application of Equal Protections, and Corporate Competency in the Fa
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ith Driven Consumer Market Segment.
The Equality Index has rated the upcoming Super Bowl 2016 sponsors (out of 100) as follows:
- Acura: 46
- Honda: 46
- Pepsi: 38
- Mountain Dew: 38
- Marmot: 38
- Heinz: 37
- Mini USA: 36
- Avocados from Mexico: 35
- Butterfinger: 32
- Amazon: 32
- Hyundai: 30
- Kia: 30
- Audi: 29
- Buick: 29
- Taco Bell: 29
- Doritos: 27
- SunTrust: 25
- Toyota: 25
- Skittles: 24
- Snickers: 24
- Coca-Cola: 23
- Colgate: 22
- T-Mobile: 19
- Axe: 11
What do you think of
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One Comment on “Super Bowl 2016: Are These Businesses Faith Friendly? Check the Faith Equality Index”
OUCH. Not even 1 got 50%. Bad sign.